“The Farm” by Margaret White is one of the most popular images featured on MargaretsCards. The painting depicts White’s family summer home on Verona Island.—ARTWORK COURTESY OF JONI AVERILL WHITE AND REBECCA BERRY

Margaret’s daughter-in-law, Joni Averill White, and another relative, Rebecca Berry, have partnered to sell note cards and prints featuring Margaret’s work.

The venture is foremost a labor of love. When the pair discovered a Blue Hill shop had closed, and the owner had stored a large stock of note cards decorated with Margaret’s paintings in a barn, they leapt into action.

“Joni said we want them — whatever it takes, we’ll do it,” Berry said.

The women bought the remaining stock of cards and prints and began marketing them as MagaretsCards this past spring.

So far, business has been good.

“They’ve been well-received, they’ve been selling,” Berry said.

Artist Margaret White and her husband, John, recline at the family summer home on Verona Island. Margaret’s paintings are being featured on a line of note cards and prints available in several coastal stores.—ARTWORK COURTESY OF JONI AVERILL WHITE AND REBECCA BERRY

All Downeast scenes, they differ in both style and medium.

The most popular painting is of the family summer home on Verona Island. The highly stylized piece has a folk-art feel.

“It’s Maine art, that’s what it is — a kind of undiscovered Maine art,” Joni said.

Margaret’s family has a long history in the area. She was born Nov. 22, 1909, in Bangor to former Maine Supreme Court Chief Justice Raymond Fellows and his wife, Madge.

After graduating from Bangor High School, she attended the University of Maine and studied at Vesper George Art School in Boston. She married John White in 1934, at her family’s longtime summer home on Verona Island. The home is known simply as “The Farm” to family members.

John and Margaret shared a love of art throughout their relationship.

Margaret studied with several local artists and spent much of her free time painting or with some other craft project in hand. John served as president of the Bangor Art Society.

During their courtship, they created an intricate map of Mount Desert Island decorated with snippets of local history.

John died in 1974. Margaret continued painting through 1994 and died in 2002.

This Margaret White painting shows the Manset Boatyard in Southwest Harbor.—ARTWORK COURTESY OF JONI AVERILL WHITE AND REBECCA BERRY

Margaret dabbled in jewelry making, silkscreen prints and fiber arts, in addition to her painting.

Her son, Joni’s husband, Ralph White, remembers when his mother became interested in making paintings on fabric.

“She did a whole mess of them on cloth and then made them into potholders and gave them as Christmas presents,” he said.

“She really did it more for her entertainment,” Joni added, noting Margaret had never seemed overly concerned with selling her work.

The note cards and prints are an accessible — and affordable — way to enjoy the art today, she said.

This is the first business endeavor for Joni, a columnist for the Bangor Daily News. Berry runs her own marketing company, Berry Marketing Solutions. Her promotional skills come in handy when she is marketing MargaretsCards to shop owners.

The cards sell for $3 apiece. Prints are $40 unmounted or $60 mounted. For more information or to place online orders, visit berrymarketingsolutions.com.

The cards and prints are also available in several local stores, including Rooster Brother in Ellsworth, The Clown in Stonington, the Grasshopper Shop in Bangor and Ellsworth, the Fort Knox Gift Shop in Prospect, BookStacks and Bittersweet Gift Shop in Bucksport and Mr. Paperback in Belfast and Ellsworth.